This was a competition brief in which, with a partner we were asked to develop a fitting identity and devise a media campaign to launch their “International Colour Festival” That will take place in 2017. Our concept is based on HEX coding which is a code to represent RGB colours. We have selected people who are famously known in pop-culture to give our brand a fresh current tone of voice, selecting people whose names contain a colour, then making them ambassadors for the festival. We have then assigned them the appropriate Hex code based on their name. This forms our brand idea of assigning people a hex code and colour. Our Project received recognition by Eizo and was shortlisted on their winning entries page