This brief required me to propose and design a new brand that makes use of recycled spent grains from the Molson Coors brewery. Therefore my brand proposal is to create a makeup kit containing base products specifically tailored for people with Eczema-Prone Skin as spent grain relives itching and reddening (spent grain wax will be used as a base ingredient for each product.) I have chosen to represent my brand using mandalas as the main visuals. These particular mandalas I have made are constructed of the spent grain shape that appears in the brands logo  as mandala’s can contain both natural and geometric forms. However a mandala is constructed it is always symmetrical, which is a way of showing the idea of balance, this is further  expressed through the strap line ‘Balance Your Skin’.